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The Birches of Lehigh Valley News

Memory Care GEMS – Ensuring Every Resident Shines


Caring for someone with dementia is not easy. The mainstream outlook consists of negative messaging compounded by stigma due to a lack of awareness and understanding of the condition.

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April 2024 Update!


The construction of our new community has been completed! As we await a visit from the state inspectors who will issue our license, we're keeping busy helping our depositors select their new apartments, hosting events, and planning our grand opening celebration.

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Making Progress April 2024 The Birches of Lehigh Valley in Easton, Pennsylvania
Making progress March 2024 The Birches of Lehigh Valley in Easton, Pennsylvania

March 2024 Update!


Our team began moving into their new offices inside the community during the past two weeks. While there are still some small details being worked on – like hanging pictures, touching up paint, and testing light fixtures – the construction phase is finally over! Once the state comes to inspect, they’ll issue our license and new residents can begin to move in.

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February 2024 Update!


Construction of The Birches is in the home stretch. New flooring has been placed in the large common spaces inside the main entrance, and finishes to the trim and lighting are almost completed in these areas.

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Making Progress February 2024 The Birches of Lehigh Valley in Easton, Pennsylvania
Making progress January 2024 The Birches of Lehigh Valley in Easton, Pennsylvania

January 2024 Update!


Ho! Ho! Ho! We had a wonderful opportunity to celebrate the holiday with Santa and 200 guests from the local community during our Hard-Hat Tour and Holiday Open House on Saturday, December 16. Our new friends got a firsthand look at construction progress in our new community.

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Tips for Beating the Winter Blues for Seniors!

— Jillian Berry, marketing director, The Birches of Lehigh Valley


Shorter days. Less sunlight. Colder weather. Seasonal affective disorder is a type of depression that’s related to changes in seasons and is often referred to as the “winter blues.” For most people, symptoms start in the fall and continue through the winter months.

 October Making Progress at The Birches of Lehigh Valley in Easton, Pennsylvania

October 2023 Update!


Our team has been busy getting to know people in the local community. In September, we held an informational brunch at The Palace Restaurant so people could ask questions about The Birches. We also hosted a mixer at Blue Grillhouseto network with other local professionals in the senior industry.

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September 2023 Update!


Since breaking ground before Thanksgiving last year, the building footprint is now in place. Memory Care is enclosed – under a roof – while work continues on the interior. The establishment of the first floor of Personal Care is complete, and the second-floor addition is underway.

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October Making Progress at The Birches of Lehigh Valley in Easton, Pennsylvania
Opening in 2023 at The Birches of Lehigh Valley in Easton, Pennsylvania

Living ... with a Little Assistance


July 22, 2023 — Gretchen Vakiener, Vice President of Sales and Marketing

Determining the “right” time to discuss senior living with a loved one is almost as difficult as the discussion itself. And, if you are a senior that is considering making a lifestyle choice, understanding the value of community life may help overcome the emotional resistance to making a change or leaving your home.

A new community for seniors is taking root in Bethlehem Township


EASTON, Pa., Oct. 21, 2022 – Plans to build a new personal care and memory care community at 5030 Freemansburg Avenue in Bethlehem Township, Northampton County were announced.

Crew breaking ground at The Birches of Lehigh Valley in Easton, Pennsylvania

Living ... with a little assistance

Resident holding hands with a caretaker at The Birches of Lehigh Valley in Easton, Pennsylvania